Main Task
Now that I have finished completing my magazine pages I now need to start thinking of the type of media institution that I want to distribute my media product with. My choices are between:
Bauer
publishing
Bauer is the
largest privately owned publisher in Europe, publishing in Germany, France,
Spain, Portugal and the UK. Additionally, Bauer publishes in the USA and
Mexico.
The Bauer
publishing group has grown from its humble beginnings as a printing house into
a worldwide publishing empire comprising 238 magazines worldwide in 15
countries, as well as TV and radio studios.
At the
beginning of 2008, Bauer expanded its portfolio further by acquiring emap’s
radio and consumer magazines divisions and changed the name of these new UK
businesses to Bauer radio and Bauer consumer media.
With the
recent addition of the former emap consumer media titles, Bauer is now the
largest consumer magazine publishing company in the UK, playing a primary role
in the woman’s weekly’s, women interests, women’s lifestyle, TV listings,
puzzles, men’s lifestyle, music, films and specialist magazine market.
Current titles
in music:
Empire
Kerrang
Mojo
Q
smash hits
The box
4 music
Magic
Heat
Kiss
It has a loyal base and
covers a variety on genres of music.
IPC media
IPC Medias portfolio reaches
over 70% of UK women and 50% men-over 28 million UK adults.
IPC is owned by time Inc the
publishing division of time Warner, the world largest media organisation. The
business is split into five distant publishing divisions. IPC connect, inspire,
lqnite, Southbank and TX. Alongside these is market force, the UK’s leading
magazine distribution business.
Digital properties include
NME.com the third largest commercial music website in the UK and
housetohome.co.uk, the UK’s first homes portal.IPC boasts its brands are very
simply at the heart of the UK’s cultural life.
NME has built on its
heritage and credibility to become a truly unique multi-platform media proposition
across the magazine. NME TV, NME radio and the bands live events and awards,
NME reaches over 1 million music fans every week.
Uncut is the most authorities
music and movie magazine every month it celebrates all that is great in rock
and film, both new and old, cult and classic.
There website is more businesslike,
sophisticated and formal than what Bauer’s is.
IPC focuses on:
· Chat
· Home
· Horse
· Look
· NME
· Now
· Teen now
· Uncut
· Woman
· Pick me up
Known for
indie music, celeb fashion and women’s magazines.
From looking at this I have decided
that the publishing company that I am going to publish my magazine with is
going to be IPC. This is because they reach over 70% of the UK’s women which
would suit me as my audience is aimed at female readers. IPC also focus on
women’s magazines that contain gossip and fashion which is what ‘GLOSS’ also
focuses on. The main reason that I chose IPC is because they currently focus on
indie music so if I was to add my pop music magazine into the mix my magazine
would stand out amongst the over’s which could be a good thing as it would
attract people to it.