Main Task

Now that I have finished completing my magazine pages I now need to start thinking of the type of media institution that I want to distribute my media product with. My choices are between:

 

Bauer publishing

Bauer is the largest privately owned publisher in Europe, publishing in Germany, France, Spain, Portugal and the UK. Additionally, Bauer publishes in the USA and Mexico.

The Bauer publishing group has grown from its humble beginnings as a printing house into a worldwide publishing empire comprising 238 magazines worldwide in 15 countries, as well as TV and radio studios.

At the beginning of 2008, Bauer expanded its portfolio further by acquiring emap’s radio and consumer magazines divisions and changed the name of these new UK businesses to Bauer radio and Bauer consumer media.

With the recent addition of the former emap consumer media titles, Bauer is now the largest consumer magazine publishing company in the UK, playing a primary role in the woman’s weekly’s, women interests, women’s lifestyle, TV listings, puzzles, men’s lifestyle, music, films and specialist magazine market.

 

Current titles in music:

• Empire 
• Kerrang
• Mojo
• Q
• smash hits       
• The box
• 4 music
• Magic
• Heat
• Kiss

It has a loyal base and covers a variety on genres of music.

IPC media

IPC Medias portfolio reaches over 70% of UK women and 50% men-over 28 million UK adults.

IPC is owned by time Inc the publishing division of time Warner, the world largest media organisation. The business is split into five distant publishing divisions. IPC connect, inspire, lqnite, Southbank and TX. Alongside these is market force, the UK’s leading magazine distribution business.

Digital properties include NME.com the third largest commercial music website in the UK and housetohome.co.uk, the UK’s first homes portal.IPC boasts its brands are very simply at the heart of the UK’s cultural life.

NME has built on its heritage and credibility to become a truly unique multi-platform media proposition across the magazine. NME TV, NME radio and the bands live events and awards, NME reaches over 1 million music fans every week.

Uncut is the most authorities music and movie magazine every month it celebrates all that is great in rock and film, both new and old, cult and classic.

There website is more businesslike, sophisticated and formal than what Bauer’s is.

IPC focuses on:

· Chat

· Home

· Horse

· Look

· NME

· Now

· Teen now

· Uncut

· Woman

· Pick me up

Known for indie music, celeb fashion and women’s magazines.

From looking at this I have decided that the publishing company that I am going to publish my magazine with is going to be IPC. This is because they reach over 70% of the UK’s women which would suit me as my audience is aimed at female readers. IPC also focus on women’s magazines that contain gossip and fashion which is what ‘GLOSS’ also focuses on. The main reason that I chose IPC is because they currently focus on indie music so if I was to add my pop music magazine into the mix my magazine would stand out amongst the over’s which could be a good thing as it would attract people to it.